Ellen Jaffe Jones

Ellen Jaffe Jones is "THE VEG COACH," aka "The Broccoli Rep." Because as she says, "Who else IS the broccoli rep?" She is an inspiring motivational speaker, personal trainer, running coach, author, and trained instructor of healthy cooking classes designed by respected doctors and registered dietitians. Ellen was a popular award-winning TV investigative reporter and anchor for 18 years in Miami and St. Louis (2 Emmys, National Press Club Award-Consumer Reporting). Many have sought her expertise in modeling a healthy lifestyle. She became known as the "Earth Mother in a Suit" when she left TV and became a successful financial consultant at Smith Barney for 5 years. Combining both backgrounds, she wrote Eat Vegan on $4 a Day after seeing too many news stories saying eating healthfully was impossible on a budget. She wrote Kitchen Divided after hearing from audiences how many lived in and struggled with "split kitchens" and "mixed marriages." Ellen is nationally certified as a personal trainer (Aerobics & Fitness Association of America) and a certified running coach (Road Runners Club of America). She is currently 3rd in State (FL) in her age group for the 200, 400 & 1500 meter sprints, 4th in the 100 meters. Her 100 meter times are seconds slower than NCAA college girls. The publisher of Running Journal says it is rare for anyone with her sprint times to have ever finished a marathon. Ellen began running and eating a plant-based diet 32 years ago when she almost died of a colon blockage. Her mom, aunt and both sisters got breast cancer and most other diseases as well. Her family became part of the original breast cancer gene studies. Ellen's sole motivation is to help organizations she hopes will improve health, the environment and create a more humane world for her three daughters and their generation. Ellen is also the author of Eat Vegan for $4 A Day, and Paleo Vegan. Her gifted public speaking ability, humor, easy tips, and motivational ideas make her an inspirational keynote speaker.